It’s no secret that the next big thing in business is anything and everything green. Read on to learn how to start your energy auditing business.
(Video shows a sample Energy Management Consultant & Energy Audit Business)
Since we’re at a virtual crisis point globally, according to some with regards to the environment, governments around the world have begun creating incentives for both individuals and businesses to ‘go green’ in any way they can. It is not only businesses who need to think about their energy consumption, but households too. If you have figured you are paying more on your energy bills than you thought, you may want to look into a site like Simply Switch, who can find you the latest energy saving deals on the market and also help switch providers to find the cheapest energy plans. This way, households can start to ‘go green’.
The biggest factor in going green is getting a grip on energy -how it is supplied, how it is stored, and how it is used. People around the world are waking up to the fact that energy is literally money, and wasted energy is wasted cash.
That means there’s an opportunity for you as an energy auditor to step in and help people save hundreds or even thousands of dollars annually on their power bills. On an industrial scale, you might even help firms overhaul and redesign their entire energy system.
Let’s look closer.
Energy Auditor Step 1: Get a Qualification
To understand how energy is wasted you first need to study what it is, how it is moved and stored, and the ways in which inefficiency leads to waste.
There are multiple good courses which you can take:
- CEA – Certified Energy Auditor. This is a globally recognized qualification which will allow you to perform energy audits of all kinds.
- BPI – Nationally recognized in the USA, this allows individuals to conduct energy audits in the building and construction industries.
- LEED – Another highly respected qualification in the energy auditing industry, LEED allows you to analyze, check and make recommendations regarding energy efficiency.
Once you are qualified you can begin getting experience to build up your profile.
Energy Auditor Step 2: Get Experience
It’s easy to find yourself in a catch-22 situation where you need the experience to land contracts and jobs, but you need contracts and jobs to get experience.
If you are truly starting out in this business it could be beneficial to either serve a short apprenticeship with an established company or do some free jobs to build your company’s profile. Charities are a good place to begin and this will have the added bonus of boosting your PR and company image. On the topic of PR, it’s important to understand how vital PR is to a business’s success. If unsure of how to manage PR, outsourcing to an experienced firm can provide a sound solution. NGP, who is a good public relations agency in the Philippines, is just one of thousands of firms capable of managing any PR requirements that a business has, meaning that the business can focus on its main activities.
If you want to dive right in and land jobs you can hire experienced individuals to do the physical work for you, but you’re still going to benefit from having some successful jobs on your company’s resume.
Once you get a few of these under your belt you have powerful and persuasive marketing material at your disposal for the future. See it as an investment that will pay off dividends.
Energy Auditor Step 3: Pick a Market & Connect with Potential Buyers
Depending on the kind of business you plan to build, your target market and who you want to connect with and sell to will be very different. While it is possible to cover all three of these, it may be wise to focus on one to begin. Once you establish your reputation you an branch out.
Home Auditing – You might connect with homeowners and make them aware that they are wasting hundreds or even thousands of dollars every year through inefficient energy management. You can market to them by cold-calling, building a direct sales team or through the internet.
Construction Auditing – On the industrial side, every construction project now needs to be planned in an energy efficient way and needs to be checked periodically to ensure it is still in keeping with efficiency standards. To sell in this industry you’ll want to connect with contractors and builders, letting them know your services are available. Trade magazines and websites are a great place to start.
Industrial Auditing – This is where the big money lies, but it will take some experience and trust on behalf of the client before they hire your company. You may be responsible for overhauling a factory’s entire energy system or implementing changes in the infrastructure of a plant. To operate at this level you need to have contacts and already be established in the industry. You also will most likely need a team of specialists in different areas. You’ll most likely have to bid on these jobs and compete against other firms.
Once you pick your market, it’s time to get to work get to work. But first….
Energy Auditor Step 4: Look for the Extra Profit Pockets
You’ll have to decide whether or not you’re going for low cost, high volume home energy audits or high-cost, low volume construction and industrial audits, but either way, there’s a chance for extra profit in each case.
Form relationships with parts suppliers to increase the bottom line. If you’re selling new, energy-efficient light bulbs by the dozen or convincing people to switch all of the plug sockets in their home to modern, energy efficient ones, it makes sense to have partners who can do this work or provide the parts at a reduced cost in exchange for repeat business.
This allows you to increase the bottom line, which is after all what business is all about!
Step 5: Launch
Congratulations, you’re now ready to launch an energy auditing business. This can be a one-man operation with a single truck and the knowledge in your head, or a full-scale energy firm serving apartment buildings, hotels, construction projects, stadiums and factories.
It all depends on how big you want it to be!
Summary: How to Start an Energy Auditing Business
With many governments around the world now making it mandatory for businesses to undergo regular energy efficiency audits in order to get licensed, there’s never been a better time to get into the energy auditing business.
You’ll not only be getting into an industry which just keeps getting bigger every year, but you’ll be doing some good for the planet as well!
Let us know if we can help you start your business.