We will teach you how to start a sports camp business.
If you love playing sports, you probably can’t stand when the season’s over and it’s time to move on. However, if you learn how to start a sports camp business, you may never have to. Not only can you continue enjoying the sport you love, but you can help others get the most out of it too. The best part about a sports camp business is the benefit it can provide the youth and your community.
How to Start a Sports Camp Business Step 1: Solidify Your Selling Point
Why should anyone come to your camp? The first step in learning how to start a sports camp business is going to be answering that question. This is your selling point. It’s not just why your camp has something to offer; it’s why your camp is superior to your competitors.
For many of you, it will be your track record as an athlete or coach. Maybe you played in the pros or D1. Other people will have their coaching career to fall back on. Maybe the quality of your facility will be your selling point or the variety of training and sports available. Whatever the case, make sure you have a solid idea of your unique offer before proceeding. If you aren’t able to do this, it will be difficult to succeed.
How to Start a Sports Camp Business Step 2: Find a Location
Alright, now that you have established why you’re worth the money, the next step in figuring out how to start a sports camp business is finding a location. This will mostly depend on the sport you’ll be focusing on.
For the most part, local colleges will be the best bet. If you need tennis courts, you’ll most likely find them there. The same goes for basketball courts, football fields, swimming pools, etc.
If the camp is going to be an overnight one, college campuses will also mean you have dorms nearby for the campers to sleep in. However, if this isn’t a requirement, then local schools or even parks may do.
Example of an After School Sports Camp Business
How to Start a Sports Camp Business Step 3: Create Your Program
Common sports camps include:
- Soccer Camp
- Baseball Camp
- Softball Camp
- Basketball Camp
- Tennis Camp
- Swim Camp
- Volleyball Camp
- Surf Camp
- Wakeboard / Water Ski Camp
- Golf Camp
- And More…
Program Options include:
- After School Programs
- Summer Programs
- Year Round Programs
- Age or Level Specific Programs
After deciding on your sport / sports, create a program that will cater to the level of your clients. You can have a camp that is for beginners, intermediates, or almost pro, or have a camp that offers services for all levels. Just remember the more services you provide the harder it is to excel at each service. You’re going to need to keep track of clients by using data loggers. This will allow you to see if they’re improving on their sport abilities throughout the sports program.
Design the schedule of events, the organization of the workshops, tournaments, and the methods of teaching the clients.
How to Start a Sports Camp Business Step 4: Get the Word Out
Thanks to social media and the close networks that exist between people who love the same sport, advertising shouldn’t be too difficult. The main thing is to find the groups that your camp speaks to and let word of mouth take over.
Marketing Ideas for a Sports Camp
- Start a Website – You can create this yourself with WordPress following the following tutorial or hire a designer.
- Market Directly to Schools, Churches, & Youth Organizations
- Direct Mail to communities
- Paid Per Click Advertising to specific demographics (by age, interests, and location)
- Discounts for referals
- Discounts & Promotions for group or team sign-ups
- Get your address out there so that people know where to go to find you!
How to Start a Sports Camp Business Step 5: Hire Counselors, Staff, & Finalize Logistics
Now, you can hire some counselors. Just like with the first step of learning how to start a sports camp business, you want to look for those who have impressive backgrounds. This is just another way to keep bolstering your unique selling proposition. The more experience they have coaching and working with kids, the better.
Sports camps can be a great way to make money, but, more importantly, they do so by allowing you to do something you truly love.
Sources & Resources: How to Start a Sports Camp Business
Let us know if we can help you with your start-up.