This article will teach you how to start a juice bar business the right way.
What can you find in almost every mall, at every airport or station and on every street in cities around the world these days?
You guessed it…juice bars!
People are becoming more and more health conscious, and the trend is set to continue. A quick, delicious and nutritious smoothie or juice is just what busy people need to get their vitamins and minerals on the go.
Let’s take a look at how to capitalize on this growing trend and start a juice bar business in your area.
How to Start a Juice Bar Step 1: Pick a Location
This venture will be a numbers game. Most customers will not go out actively seeking juice, but will see your store when passing on foot and pop in for a healthy and delicious treat.
You’ll need to pick a location with a lot of foot traffic. This could be a store on a busy street, or also a place in which people are waiting around and will have a juice while waiting, such as at a bus station or airport. Another great location would be near a busy office block or factory where you may get a lot of regular customers on their break.
Step 2: Secure Funding
Since a health juice bar will require a physical location to serve your customers, you’ll probably need to secure funding to rent a store for at least a year. To get funding from a bank or angel investor it’s a good idea to lay out a detailed business plan, showing an exact breakdown of costs and potential income.
Securing the funding to give your juice bar a fighting chance is an essential step. While the equipment and stock won’t cost much (a few blenders, a juicer, an ice box and a stock of fresh fruit and veg), you’ll need to cover rent, property taxes and utilities. If you’re in an area with a lot of offices or workers, you may want to consider a vehicle for delivery or an app or website for ordering to expand your reach.
There are many means of securing funding these days from traditional bank loans to profit sharing deals and even crowdfunding. Assess your options and go with the best deal that gives you the most flexibility and greatest control.
Step 3: Get a License
Since you’ll officially be in the food and beverage business, most states and most countries will require you to get certified by a health & hygiene regulatory body. An inspector will come and check your premises, and after they see that everything is clean, well-kept and safe, they’ll issue you a license to operate. This process is usually repeated annually.
Step 4: Create a Menu and Brand
A lot of people choose to franchise when it comes to juice bars. This gives them an instantly recognizable brand and the power and knowledge of an established business. There are pros and cons to this and you’ll have to investigate this in-depth. Franchising will lead to extra costs up front, it should be noted.
If you decide to go it alone you’ll need to craft a healthy, wholesome image for your juice bar. Your target market will be people who are interested in a wholesome and healthy lifestyle, and you’ll need to build an image to attract them.
It will really help if you can create some signature juices nobody else has. This will set you apart from the competition and may attract a loyal customer base of people who drink with you because they can’t get a specific juice anywhere else.
Step 5: Launch & Market Your Juice Bar
Finally, you’ll reach the point at which you’re ready to launch and start making money!
Do whatever it takes to get the word out about your business from posters and flyering in your area, to offering free tastings, to starting a website or email campaign. You’ll be making $1-$2 per unit sold, so the key to success in the juice bar business is big numbers.
Pro Tip: If possible, launch in the New Year when people have given themselves health-related goals or set resolutions. Market research shows that gym memberships, diet plans, and the entire health food industry gets a huge boost in January. If you can’t wait that long to launch, put together some sort of New Year deal to attract eager new customers. If you can offer them an enticing “juice a day” for a set price a month, or some such membership deal, even better as you’ll retain customers for much longer!
Juice Bar Franchises – another option
If you prefer a franchise model…here are some Juice Bar Franchise Options:
- Smoothie King Franchise
- NrGize Juice – franchise site – customer website
- Happy & Healthy Products
- List of 20 Juice Bar Franchises
Summary: How to Start a Juice Bar Business
Juice bars aren’t going anywhere, and you’re going to see a lot more of them in the future.
As society changes to become more health aware and conscious, particularly in younger generations, you have a golden opportunity to cash in on this and do good at the same time.
While there are some big juice bar franchises, there is still room for small, unique brands in the market. Craft an image nobody can emulate and serve delicious juice and you shouldn’t have any problems.
Now that you have the steps how to start a juice bar, let us know if we can help your start-up.